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MARCH 9TH, FROM 5:00 PM TO 9:00 PM







Those who have tried our Florida-grown Sugarcane, 100-Proof ‘Mermaid Rum” say You’ll Never Go Back to Myers, Cruzan, Bacardi’s, or Captain Morgan!


Tap the Award Medal to Learn More!


2016 American Distilling Institute - Florida Mermaid Rum - Gold Best of Category - MEDAL 200sq
2016 American Distilling Institute – Florida Mermaid Rum – Gold Best of Category
2016 SF Spirits Competition - Mermaid Rum - Gold - MEDAL 200sq
2016 SF Spirits Competition – Mermaid Rum – Gold Medal
2016 American Distilling Institute - Florida Mermaid Rum - Gold Best of Class - MEDAL 200sq
2016 American Distilling Institute – Florida Mermaid Rum – Gold Best of Class
2016 American Distilling Institute - Florida Mermaid Rum - Double Gold Best of Class + Category - MEDAL 200sq
2016 American Distilling Institute – Florida Mermaid Rum – Double Gold Best of Class + Category
2017 International Rum Expert Panel - RUM XP - Mermaid Rum - Gold - Overproof - MEDAL 200sq
2017 International Rum Expert Panel – RUM XP – Mermaid Rum – Gold – Overproof
2017 American Distilling Institute - Florida Mermaid Rum - Double Gold Medal Best of Class - MEDAL 200sq
2017 American Distilling Institute – Florida Mermaid Rum – Double Gold Medal Best of Class
2017 Consumer Rum Jury Awards - Gold - Miami Rum Festival - MEDAL
2017 Consumer Rum Jury Awards – Gold – Miami Rum Festival – Overproof
2017 SF Spirits Competition - Mermaid Rum - Double Gold Medal - Overproof- MEDAL 200sq
2017 SF Spirits Competition – Mermaid Rum – Double Gold Medal – Overproof
2018 International Rum Expert Panel - RUM XP - Mermaid Rum - Gold - Best in Class Boutique Aged Rum - MEDAL 200sq
2018 International Rum Expert Panel – RUM XP – Mermaid Rum – Gold – Best in Class Boutique Aged Rum
2019 American Distilling Institute - Florida Mermaid Rum - Double Gold - Overproof - MEDAL 200sq
2019 American Distilling Institute – Florida Mermaid Rum – Double Gold – Overproof


It starts with Planting, Tending, and Harvesting

1 - Planting the Cane


Sugar cane is in the same family as grass and grows in tall, narrow stalks or canes. Sugar cane is planted in ruts on its side in the fall.
It requires no maintenance over the winter, and in spring, you’ll be greeted with sugar cane sprouts that will grow as tall as bamboo.

Sugar Cane - Grow


Since sugar cane is a type of grass, it thrives on nitrogen-rich fertilizers. You can fertilize the sugar cane plants with a standard grass fertilizer.
Fertilizing just once, when the sprouts first emerge, will help the sugar cane grow strong and healthy, so you’ll have a good harvest in the fall.

Sugarcane - Harvest


Sugar cane plants should be left to grow for as long as possible before the first frost of the year.
The mature stalks will be tall and thick, similar to bamboo.
We use a machete to cut the sugar cane as close to the ground as possible. We cut around November or December. The field is replanted every 3 years.

7 - Sugarcane Being Squeezed


Yes, we have a donkey, but we don’t make it work a cane squeezer!

We use an electric squeezer to maximize the juice from each cane stalk.

The donkey loves the cane juicer! 


7 - Sugarcane Being Squeezed


We use a commercial automated juicer to “squeeze the juice” from each cane stalk.

9 - Open Stainless Steel Tank


After the cane juice is extracted, it ferments in an open stainless steel tank for 48 hours – enzymes and yeast are added.

whiskey process - step 4 - second distillation


Once finished, the liquid is transported by a pump into our copper pot Still for a 16-hour distillation process.

We add a small amount of Caribbean rum to the finish, which is our secret. This is the final process until maturation.

whiskey process - step 5 - barreling


Once finished in the copper pot, the rum is transferred into our “once-used” rye whiskey barrels.

Mermaid Rum is considered an agricultural rum and is found most commonly on the islands.

8 - Rum in Barrels being aged


We age our Mermaid Rum for a minimum of 3 1/2 years. This gives the rum a spice note, which lessens some of the sugar notes.
Most rums are also 60-proof or less, whereas Florida Mermaid Rum is 100-proof. 100-Proof is so that if the rum is mixed in a cocktail, the rum component can be tasted.

whiskey process - step 6 - bottling


After 3-1/2 years of aging in Once-Used for Whiskey aging American Oak barrels, we do a bottling, one barrel at a time.

We hand-label and cork one bottle at a time, giving each bottle its own personal finish.


Once opened, rum, and Florida Mermaid Rum Overproof Rum can be stored for years without going bad unless you keep it in an unsealed bottle next to a radiator or in direct sunlight. However, even if tightly resealed, the taste and quality of rum in an opened bottle will slowly change as it reacts with oxygen in the air.

Yes — just like whiskey with a splash of water or ice and a slice of lime. Or drink it “neat” in a small glass, warmed between your hands.

Start with our Award-Winning “Florida Mermaid Rum Overproof Rum.” It is 100-Proof “Heaven.” Once you have tasted our Mermaid Rum, you now know what great rum should taste like. After that, you can try some of the “off-the-shelf” rums, so you understand why Mermaid Rum wins so many awards.

  • Bacardí Carta Blanca. The Bacardí name is instantly recognisable.
  • Havana Club Añejo 3 Year Old.
  • Mad City Botanical Rum.
  • Diplomatico Mantuano.
  • Santa Teresa 1796 Solera Aged.
  • Doorlys XO.
  • Wood’s Old Navy Rum.

The rule I use is: If it’s under 15% alcohol or if the base is wine, it goes in the fridge once it’s open. Spirits like whiskey, rum, gin, vodka, etc., don’t need to be refrigerated because the high alcohol content preserves their integrity. Florida Mermaid Rum Overproof Rum is 100-Proof.

An unopened bottle of rum doesn’t go bad. Unopened rum can last for decades upon decades. NJoy Spirits Distillery, master rum distillers, recommend drinking a bottle of rum within 6 months of opening. We doubt our Florida Mermaid Rum Overproof Rum will stay undrunk in your home that long.

Florida Mermaid Rum Overproof Rum is 100-Proof (50% alcohol). Most commercial rums are 30-Proof (15% alcohol). Rum by itself has a better flavor than vodka due to the sugarcane juice or molasses. On the other hand, Vodka does not have flavor unless mixed with other drinks or flavored with fruits.

  • Tonic Water. The first of the good mixers for rum is tonic water.
  • Lime Juice With A Slice Of Lemon.
  • Ginger Ale.
  • Orange Juice.
  • Coconut Water.
  • Cranberry Juice.
  • Grapefruit Juice.

We believe NJoy Spirits Distillery “Florida Mermaid Rum Overproof Rum” is the Smoothest Rum in the world, and our Awards would bear that out. Aged from over three years in our used Wild Buck Whiskey barrels, this rum tastes so much better than the high-volume rums available off the shelf. Due to our limited capacity, you need to order from a Florida USA distributor to get it – but it is so worth the effort!

Another rum to consider if you can’t find Florida Mermaid Rum Overproof Rum is Ron Zacapa 23 Year Centenario.

By volume, Tanduay. Despite its age, Tanduay did not become internationally popular until recently. It has been declared the World’s Number One Rum by Drinks International magazine. And, it took over as the top-selling rum brand, in terms of sales volume, in the world in 2017, passing long-reigning champ Bacardi.

  • Best Overall: NJoy Spirits Distillery Florida Mermaid Rum Overproof Rum.
  • Best White Rum: Ten To One White Rum.
  • Best Dark Rum: Plantation Xaymaca Special Dry
  • Best for Sipping: Barrell Rum “Tale Of Two Islands” 8 Year

Spirits or liquors like vodka, tequila, rum, gin, brandy, and whiskey can be left out at room temperature or chilled depending on personal preference, according to beverage expert Anthony Caporale. White wine, champagne, beer, and cider should all be chilled in the refrigerator before consumption.

How to tell if rum is bad. This one is quite easy – you will know. If you’ll notice some impurities in the bottle, change of color, or radical change of smell, it’s better to discard the liquid. If it looks fine, taste it.

Expired alcohol doesn’t make you sick. You generally only risk a duller taste if you drink liquor after it’s been open for more than a year. Flat beer typically tastes off and may upset your stomach, whereas spoiled wine usually tastes vinegary or nutty but isn’t harmful.

Whether it’s still sealed or already opened, there’s no need to refrigerate or freeze hard liquor. Hard liquors like vodka, rum, tequila, and whiskey; most liqueurs, including Campari, St. Germain, Cointreau, and Pimm’s; and bitters are perfectly safe to store at room temperature.

The general rule is to store them at room temperature for standard distilled spirits, such as whiskey, vodka, gin, rum, and tequila. However, some experts state that the ideal range is slightly lower, between 55 and 60 degrees. Keeping them in a relatively cool place preserves them longer.

Yes, hard liquor has a higher alcohol content than beer. But as long as you’re drinking them at the same speed, a shot of liquor in a mixer should give you the same buzz as a 12-ounce beer. Shots tend to get people drunker because they take them more quickly than they would drink a beer or a glass of wine. Florida Mermaid Rum Overproof Rum is 100-Proof so it can get you drunk faster than most other rums.

The proof is a scale used to measure the amount of alcohol in liquor. The scale goes from 1 to 200. In the United States, the actual alcohol content, by volume, is half of whatever the proof number reads so that a 200 proof liquor is 100% alcohol and a 100 proof liquor is 50% alcohol by volume. Mermaid Rum is 100-Proof. Wild Buck Whiskey is 100-Proof. Ryes-In-Shine Moonshine is 150-Proof.

  • Pineapple Juice. Name a more iconic duo than rum and pineapple juice—we’ll wait.
  • Coconut Water.
  • Hot Chocolate.
  • Club Soda.
  • Ginger Beer.
  • Fruit Punch.
  • Ice Cream.
  • Coke.
  • Coconut Water.
  • Pineapple Juice.
  • Orange Juice.
  • Grapefruit Juice.
  • Cranberry Juice.
  • Soda Water.
  • Tonic Water.

It depends on several factors, including your body weight, hydration, and metabolic rate, plus the Proof of the rum. In general, if your drink 3-5 shots of 30 to 40-Proof rum in twenty minutes, you’re going to be quite drunk, and it will all hit you at the same time. Conversely, if you drink the same five shots over three hours, you’ll be happy and buzzed at the end but much less likely to get sick.

Yes, hard liquor has a higher alcohol content than beer. But as long as you’re drinking them at the same speed, a shot of liquor in a mixer should give you the same buzz as a 12-ounce beer. Shots tend to get people drunker because they take them more quickly than they would drink a beer or a glass of wine. Florida Mermaid Rum Overproof Rum is 100-Proof so it can get you drunk faster than most other rums.

  • It’s best to use some sort of glass that tapers near the top, in order to concentrate the aromas.
  • Because of the above fact, your first task is to simply smell the spirit.
  • Take an initial sip and just let it coat your mouth.
  • Enjoy your spirit with small sips.

Good for your Heart: Another reason to have rum is that it can act as a blood thinner and even combat peripheral artery diseases. Well, you can even reduce heart attacks through its consumption as long as you are drinking in moderation.

Helps in Muscle Pain: Well, you can keep that muscle pain away by having some rum.

Rum comes in various grades, with lighter rums, in general, being more suitable for cocktails, while golden and dark rums are more amenable on the rocks or straight. However, there are rums across the color and aging spectrum that are great for sipping. Mermaid Rum from NJoy Spirits Distillery in Florida, USA, is a great sipping rum!

Most spirits are distilled to 40 percent alcohol by volume or 80 proof, but many rums are bottled at higher proofs. My rule of thumb: “I’d say 45 percent [ABV] or lower you should drink it neat, but anything above that you may enjoy more with dilution.”

Typically, darker rums are used for sipping or drinking straight because of the more distinctive flavors (gotten from the casks they’re aged in), while light rums are used in cocktails. So when you make frozen Piña Coladas, Mojitos, or any other rum-based tropical drinks in your frozen concoction maker, you should use white rum.

NJoy Spirits Distillery Florida Mermaid Rum Overproof Rum is a dark rum as it’s aged for 3+ years in our once-used Wild Buck Whiskey Barrels.

The phrase Top Shelf is generally used to describe the cost of a rum or other liquor. More expensive liquors were placed on the “top shelf” to be more visible to patrons and are seemingly likely to be accidentally used by the bar person. Florida Mermaid Rum Overproof Rum is a Top Shelf tasting rum without the top-shelf price.

A few Top Shelf rums include:

  • Chairman’s Reserve Finest St. Lucia Rum.
  • Diplomatico Rum Reserva Exclusiva. drizly.com.
  • The Real McCoy 12 Year Single Blended Rum. wine.com.
  • Clement VSOP Rhum. flaviar.com.
  • Plantation Isle of Fiji. drizly.com.
  • Don Q Reserva 7.
  • Don Papa Rum 10 Years.
  • Rhum J.M. V.S.O.P. Rum.

By Merriam-Webster’s definition, grog can be either “any alcoholic drink (such as beer)” or “an alcoholic drink containing liquor (such as rum) mixed with water.” It can also be a liquor “cut with water and now often served hot with lemon juice and sugar.”

Unlike wines, distilled spirits do not improve with age once they are in the bottle. As long as they are not opened, your whiskey, brandy, rum, and the like will not change, and they will certainly not mature further while they wait on the shelf.

  • Breath 12-24 Hours
  • Urine 12-24 Hours; 72 Hours or more for newer test methods
  • Saliva 12-24 Hours
  • Hair Up to 90 Days

The spirits/liquor you can put in a decanter are Whiskey – Bourbon – Scotch – Vodka – Tequila – Gin – Rum – Brandy – Cognac.

Both cans and bottles may explode if kept at high temperatures for long periods. Other alcoholic spirits can change under high heat as well. In extreme heat, cans and bottles can explode, creating excessive pressure inside the container.

It may cause our body to release endorphins (making us feel relaxed and euphoric), but it’s also classified as a depressant. If you’re predisposed to mental health disorders, alcohol can exacerbate the effects of certain conditions – including anxiety and depression.

Unfortunately for rum aficionados, drinking too much alcohol of any kind — including rum — can damage your liver, as noted by registered dietitian Laura Krebs-Holm. “Chronic excessive drinking can lead to alcoholism, fatty liver disease, and cirrhosis,” she told The List.

Alcohol is a source of empty calories in the diet. Meaning it adds to your daily calorie intake but doesn’t provide any real nutrition. Some argue that small amounts of alcohol can have health benefits, like heart health, but the research does not show that alcohol benefits weight loss or fat loss in particular.

Rum is distilled from molasses or sugar cane. All rums start as 100% clear spirits; some are aged in barrels. Aging turns the rum golden, amber, or very dark.

As with bourbon, distilled rum is theoretically sugar-free. Best diet ever!

This was the signal for all men to gather on deck to receive their “daily tot” of rum. In 1740, Admiral Edward Vernon introduced a concoction of watered-down rum mixed with sugar and lime juice. This “grog” was supposed to reduce drunkenness, but many sailors saved their rations for drinking sprees.

Rum, distilled from sugar, however, was cheaper to transport and so became a staple export. This meant that many of the ships attacked by pirates were laden with barrels of rum, ripe for the taking. They could be sold for a pretty price, but pirates tended to drink a fair chunk of this kind of loot.

Up To 1 Year In A Lead-Free Decanter That Is Kept Away From Sunlight And Additional Heat Sources

Anyone who’s ever indulged in a drink or two knows that alcohol can make you really sleepy, real fast. That’s because alcohol depresses the central nervous system. It has a sedative effect that helps you relax and makes you drowsy, so you fall asleep faster.

Spirits often have the biggest bang for your buck: Just a shot of whiskey, gin, or rum is likely to give you a buzz faster than downing beer or wine. They also are the lightest and lowest carbohydrate drinks of the group: A standard shot of whiskey, tequila, vodka, gin, or rum has about 97 calories.

Dark rum can actually be used to treat hair loss. Soak onion pieces in dark rum overnight, then remove the onion pieces in the morning and use this liquor for hair care to massage your scalp. Wash and condition as usual once the rum has dried in your hair.

Alcohol can cause weight gain in four ways: it stops your body from burning fat, it’s high in kilojoules, it can make you feel hungry, and it can lead to poor food choices.

Gin, rum, vodka, or whiskey – If you drink these with alcohol, your blood sugar may spike and then dip to dangerously low levels. When consumed on their own, hard liquors provide 0 grams of carbs but may lead to deficient blood sugar levels. Avoid drinking them on an empty stomach or mixing them with sugary drinks.


Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Most rums are produced in the Caribbean, North and South American countries, and other sugar-producing countries, such as the Philippines and Taiwan.

At NJoy Spirits Distillery, we grow sugarcane on our property. Our sugarcane is grown in Florida, from which we make our Mermaid Rum.

Rums are produced in various grades. Light rums are commonly used in cocktails, whereas “golden” and “dark” rums were typically consumed straight or neat, iced (“on the rocks”), or used for cooking, but are now commonly consumed with mixers. Premium rums are made to be consumed either straight or iced.

NJoy Spirits Distillery Mermaid Rum is a premium rum. It tastes great straight up, on the rocks, or mixed into a cocktail. Mermaid Rum is 100-Proof (50 ABV), whereas most of our competitors are 60-Proof (30 ABV). Our higher ABV allows for a better flavor when drunk straight up or on the rocks. At 100-Proof, our Mermaid Rum will enable you to “taste the rum” when mixed into a cocktail. Being 100-proof is one reason our Mermaid Rum stands out.

Rum plays a part in most islands of the West Indies, the Maritime Provinces, and Newfoundland in Canada. The beverage has famous associations with the Royal Navy (mixed with water or beer to make grog) and piracy (consumed as bumbo). Rum has also served as a popular medium of economic exchange, used to help fund enterprises such as slavery (see Triangular Trade), organized crime, and military insurgencies (e.g., the American Revolution and Australia’s Rum Rebellion).


Most rum is produced from molasses, which is made from sugarcane. A rum’s quality depends on the quality and variety of the sugar cane used to create it. The sugar cane’s quality depends on the soil type and climate in which it was grown. Within the Caribbean, much of this molasses is from Brazil. A notable exception is the French-speaking islands, where sugarcane juice is the preferred base ingredient. 

Yeast and water are added to the base ingredient to start the fermentation process. While some rum producers allow wild yeasts to perform the fermentation, most use specific yeast strains to help provide a consistent taste and predictable fermentation time. Dunder, the yeast-rich foam from previous fermentations, is the traditional yeast source in Jamaica. Distillers that make lighter rums, such as Bacardi, prefer to use faster-working yeasts. The use of slower-working yeasts causes more esters to accumulate during fermentation, allowing for a fuller-tasting rum.


As with all other aspects of rum production, no standard method exists for distillation. While some producers work in batches using pot stills, most rum production uses column still distillation. Pot still output contains more congeners than the output from column stills, so produces fuller-tasting rums.


Many countries require rum to be aged for at least one year. This aging is commonly performed in used bourbon casks but may also be performed in other types of wooden barrels or stainless steel tanks. The aging process determines the color of the rum. It becomes dark when aged in oak casks, whereas rum aged in stainless steel tanks remains virtually colorless.

Due to the tropical climate, familiar to most rum-producing areas, rum matures at a much higher rate than whisky or brandy. An indication of this higher rate is the angels’ share or amount of product lost to evaporation. While products aged in France or Scotland see about a 2% loss each year, tropical rum producers may see as much as 10%. In the warm Florida climate, in 3-1/2 years of barrel aging, we can lose up to 20%.

After aging, rum is usually blended to ensure a consistent flavor, the final step in the rum-making process. During blending, light rums may be filtered to remove any color gained during aging. For dark rums, caramel may be added for color.

While aging in wooden casks, primarily American and French oak casks, rum undergoes six processes contributing to its final flavor: extraction, evaporation, oxidation, concentration, filtration, and coloration. Extraction in particular results in rum acquiring several compounds, including aldehydes and vanillin, vanillic acid, and syringaldehyde. Distillers will sometimes age their rum in whiskey barrels (we do) to impart particular flavors.


Most rums are sold at or near an alcoholic strength of 30% abv  – although the strength can vary, and cask-strength rum may have as much as twice that alcohol percentage. Our Mermaid Rum is 100-Proof (50% ABV), making is a rare rum worldwide.)


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