20210211 - Forbes - Finding The World’s Best Spirits - How International Competitions Pick Their Winners
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#1 Finding The Worlds Best Spirits

FINDING THE WORLDS BEST SPIRITS
HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

Forbes magazine recently wrote an excellent article titled “Finding The Worlds Best Spirits – How International Competitions Pick Their Winners.” In this article, our own NJoy Spirits Distillery’s Mermaid Rum, 2017 Gold Medal Winner, featured in a critical photograph used as one of their examples (see the main image).

FINDING THE WORLDS BEST SPIRITS
HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

In Finding The Worlds Best Spirits, here are a few key excerpts we feel you may find interesting:

“There are hundreds of international spirits competitions around the world. Some focus on certain spirits, like whisky or rum; others are more general. Results of each year’s judging are announced beginning in spring and last through the autumn. Every couple of weeks, it seems there is an announcement highlighting the world’s best whisky or rum or vodka.”

“Consumers follow the results intently. A gold medal from a prestigious competition can quickly drive a sales spike for a winning spirit. Beverage companies are eager to publicize their results, using them as validation of their brand and an opportunity to expand their reach. For many new craft distillers, winning awards at international competitions is the key to securing distribution and often investment.”

“There are several other factors that also impact the results of competitions. One of the most important is price. Levy’s NYISC, for example, considers the price of a spirit in its judging, noting that “a $70 vodka that received a silver medal might have been a gold medalist at a $50 price.”

“Zandona notes that entering a narrow specialty category makes it more likely that a “producer may do better in a competition and help bring attention to the rest of their spirits.” If you are trying to attract more entries, having more judging categories is an advantage.”

“All three competitions pride themselves on the amount of feedback they give entrants. Such feedback is important, especially to craft producers who are still getting established. The NYISC will comment on the appropriateness of a spirit’s price, while the IWSC and ADI do not. Levy points out that about 15% of yearly entrants are from brands that are not being sold in the US and who are looking for feedback before being rolled out commercially.”

FINDING THE WORLDS BEST SPIRITS
HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

Finding The Worlds Best Spirits Forbes magazine article was written by world-renowned spirits contributor Joseph V Micallef. In his About Page, “I have been writing and speaking about wines and spirits for 20 years. Along the way, I became a winemaker, Oregon Pinot Noir; a judge for various international competitions, among them the Irish Whisky Awards and the International Wine and Spirits Competition; wrote a book on Scotch Whisky: Its History, Production and Appreciation and working on one on Tequila. I also earned the Diploma in Wines and Spirits from the WSET.”

“(I) Have tasted a lot of wines and spirits, from 200-year-old ports to centuries-old Cognacs to many of the world’s oldest whiskies. I also write about the dusty, forgotten places of the world, the ones that reek of history and whose stories still resonate in the 21st century. The rest of the time, I cover international politics. An eclectic combination to be sure, then again, the state of the world would drive anyone to drink.”

FINDING THE WORLDS BEST SPIRITS
HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

You can read the full article Finding The Worlds Best Spirits for free on the Forbes website at this link: https://www.forbes.com/sites/joemicallef/2021/02/11/finding-the-worlds-best-spirits-how-international-competitions-pick-their-winners/.

To learn more about NJoy Spirits Distillery Award-Winning Craft Liquors Wild Buck Whiskey, Mermaid Rum, and Rise-In-Shine Moonshine, please tap on any of their named links.

Finding The Worlds Best Spirits – Finding The Worlds Best Spirits – Finding The Worlds Best Spirits -Finding The Worlds Best Spirits – Finding The Worlds Best Spirits

FINDING THE WORLDS BEST SPIRITS
FINDING THE WORLDS BEST SPIRITS

NJOY SPIRITS DISTILLERY

NJOY SPIRITS DISTILLERY BARN AERIAL + MAP
NJOY DISTILLERY BARN ARIAL + MAP

NJoy Spirits Distillery was founded in 2012 by Natalie and Kevin Goff. They bought 80 acres inside the Chassahowitzka Wildlife Management Area on which they formed Goff Ranch, home of NJoy Spirits Distillery.

NJoy Spirit’s Distillery is a family-operated Florida Rye Whiskey distiller in the heart of the nature coast. We wanted to make America’s finest 100% Rye Whiskey when we started making our Wild Buck American Rye Whiskey! We are confident we have achieved that (and Wild Buck Whiskey has many awards to prove it!) and have no doubt you’ll agree with just one sip!

Wild Buck Rye Whiskey is smooth, bold, handmade, and bottled at 100 proof. We start by fermenting a mash of 100% farm-fresh rye grain. We grind and cook it daily, one batch at a time. We add no artificial flavorings or color and use only purified ultraviolet filtered rainwater. At NJoy Spirits, we never rush our Rye Whiskey into a bottle. Our Rye Whiskey is aged in custom-made new charred American Oak barrels and developed in the Florida climate. The American Oak barrels give our final product a deep rich flavor with a hint of spice that only grows with time using a smaller barrel – the way Whiskey used to be aged.

Kevin Goff and Natalie Goff started making Wild Buck Rye Whiskey in 2010, and it became available to RNDC in April 2012.

We decided to start distilling Mermaid Rum in 2016 since we added to our property to grow sugarcane. Cane is like grass/bamboo, which grows in most soils. We quickly began racking up many Gold Medal Awards from prestigious groups.

We started the Ryes-In-Shine Moonshine in 2017. As you know, Moonshine is the same thing as Whiskey – just never aged in oak barrels and higher proof, and people asked for it, so that is why we decided to bottle that product.

We wanted to make products that used crops we could grow here on our farm. The type of corn we tried to make Bourbon with wasn’t growable in Florida, so we chose the 401 black rye, which quickly grows here instead. Our soil is very sandy and not rich. We have had to supplement the Florida soil with many tons of compost for years.

We are very proud that our Wild Buck Rye Whiskey, Mermaid Rum, and Ryes-In-Shine Moonshine have become a reality through many years of trial and error! We realize patrons are the key to our success. If the liquor store you frequently visit does not carry them, kindly ask them to call our distributor (See Shop > Where to Buy).

“Tour & Tastings” of all three of our Florida-grown and made “Wild Buck Whiskey,” “Mermaid Rum,” and “Ryes-In-Shine Moonshine” is $8/Adult, but the fee is 100% credited towards our Whiskey, our Rum, or our Moonshine bottle purchase.

Walk around and see where we grow our 100% Rye for our Award-Winning 100-Proof Wild Buck Rye Whiskey, 150-Proof “Ryes-In-Shine Moonshine,” and the Sugar Cane for our Award-Winning 100-Proof Mermaid Rum.

Children are welcome but by law are not allowed in the Tour, Tasting, or Bar areas.

For the safety of all, No Pets are allowed to be brought by visitors onto NJoy Spirits LLC Distillery property. Only Service Animals that comply will all rules set forth on the ADA.gov website and are “Always-on-a-Leash” are allowed on NJoy Spirits LLC Distillery property.

Thanks again for your support. We are growing and would like to hear from you – please use the Contact Us page on our website.

OPEN TO THE PUBLIC: ONLY SATURDAY AND SUNDAY 11 am to 6 pm.

We hope to see you this Weekend, Rain or Shine!

NJoy Responsibly!

NJoy Spirit’s – Wild Buck Whiskey DSP-FL-20005

DIRECTIONS – GPS: 13243 Commercial Way, Brooksville, FL

  • DON’T USE OUR MAILING ADDRESS IN YOUR NAV SYSTEM. DIRECTIONS ARE INCORRECT!
  • Our GPS address is the entrance to Chassahowitzka Wildlife Management Area and is the ONLY WAY to get to NJOY SPIRITS DISTILLERY.
  • NO ENTRANCE TO NJOY SPIRITS DISTILLERY THROUGH THE GLEN LAKES SUBDIVISION!
  • No entrance fee for NJoy Spirits Distillery visitors.
  • Follow the NJOY signs for ~5 miles to the entrance of Goff Ranch, home of NJoy Spirits Distillery.

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