20210211 - Forbes - Finding The World’s Best Spirits - How International Competitions Pick Their Winners
/ / FINDING THE WORLD’S BEST SPIRITS – HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

FINDING THE WORLD’S BEST SPIRITS – HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

FINDING THE WORLD’S BEST SPIRITS – HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS Forbes magazine recently wrote an excellent article titled “Finding The World’s Best Spirits – How International Competitions Pick Their Winners.” In this article, our own NJoy Spirits Distillery’s Mermaid Rum, 2017 Gold Medal Winner, featured in a key photograph used as one of…

FINDING THE WORLD’S BEST SPIRITS – HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

Forbes magazine recently wrote an excellent article titled “Finding The World’s Best Spirits – How International Competitions Pick Their Winners.” In this article, our own NJoy Spirits Distillery’s Mermaid Rum, 2017 Gold Medal Winner, featured in a key photograph used as one of their examples (see the main image).

FINDING THE WORLD’S BEST SPIRITS – HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

Here are a few key excerpts we feel you may find interesting:

“There are hundreds of international spirits competitions around the world. Some focus on particular spirits, like whisky or rum; others are more general. Results of each year’s judging are announced beginning in spring and last through the autumn. Every couple of weeks, it seems there is an announcement highlighting the world’s best whisky or rum or vodka.”

“Consumers follow the results intently. A gold medal from a prestigious competition can quickly drive a sales spike for a winning spirit. Beverage companies are eager to publicize their results, using them as validation of their brand and an opportunity to expand their reach. For many new craft distillers, winning awards at international competitions is the key to securing distribution and often investment.”

“There are a number of other factors that also impact the results of competitions. One of the most important is price. Levy’s NYISC, for example, considers the price of a spirit in its judging, noting that “a $70 vodka that received a silver medal might have been a gold medalist at a $50 price.”

“Zandona notes that entering a narrow specialty category makes it more likely that a “producer may do better in a competition and help bring attention to the rest of their spirits.” If you are trying to attract more entries, having more judging categories is an advantage.”

“All three competitions pride themselves on the amount of feedback they give entrants. Such feedback is important, especially to craft producers who are still getting established. The NYISC will comment on the appropriateness of a spirit’s price, while the IWSC and ADI do not. Levy points out that about 15% of yearly entrants are from brands that are not being sold in the US and who are looking for feedback before being rolled out commercially.”

FINDING THE WORLD’S BEST SPIRITS – HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

This Forbes magazine article was written by world-renowned spirits contributor Joseph V Micallef. In his About Page, “I have been writing and speaking about wines and spirits for 20 years. Along the way, I became a winemaker, Oregon Pinot Noir; a judge for various international competitions, among them the Irish Whisky Awards and the International Wine and Spirits Competition; wrote a book on Scotch Whisky: Its History, Production and Appreciation and working on one on Tequila. I also earned the Diploma in Wines and Spirits from the WSET.”

“(I) Have tasted a lot of wines and spirits, from 200-year-old ports to centuries-old Cognacs to many of the world’s oldest whiskies. I also write about the dusty, forgotten places of the world, the ones that reek of history and whose stories still resonate in the 21st century. The rest of the time, I cover international politics. An eclectic combination to be sure, then again, the state of the world would drive anyone to drink.”

FINDING THE WORLD’S BEST SPIRITS – HOW INTERNATIONAL COMPETITIONS PICK THEIR WINNERS

You can read the full article for free on the Forbes website at this link: https://www.forbes.com/sites/joemicallef/2021/02/11/finding-the-worlds-best-spirits-how-international-competitions-pick-their-winners/.

To learn more about NJoy Spirits Distillery Award-Winning Craft Liquors Wild Buck Whiskey, Mermaid Rum, and Rise-In-Shine Moonshine, please tap on any of their named links.

NJOY DISTILLERY BARN ARIAL + MAP PERSONAL COVER
NJOY DISTILLERY BARN ARIAL + MAP

Similar Posts